United States, 17th Oct 2026 – Personal branding expert Mark Bailey and trial lawyer Jobeth Bowers have released their book, The Athlete Brand Blueprint: Building So Retirement From The Field Isn’t Retirement From Life. Written for professional athletes, the book explains how to build a personal brand, grow an audience, and create business opportunities that continue long after their playing days are over.
Most professional athletes retire from competition long before they reach traditional retirement age. The Athlete Brand Blueprint examines what comes next and why athletes should begin preparing while they’re still playing. The authors explain how to stay connected with fans, build valuable business relationships, and use the recognition earned during an athletic career to pursue new income streams.
The book goes beyond financial planning. Bailey and Bowers encourage athletes to consider their interests, values, and ambitions when deciding what to do after their playing careers. They discuss ways to build a public presence, make business connections, and pursue opportunities that align with each athlete’s goals. Whether just beginning a professional career or preparing to leave the field, readers will see why planning for life after sports shouldn’t wait until the final game.
Mark Bailey is an NFLPA-certified contract advisor and co-owner of 1st Down Sports, an athlete representation and personal branding agency. A former college football coach, Bailey understands the demands placed on athletes and works with them to develop business interests and careers beyond professional sports.
Jobeth Bowers is a trial attorney, NFLPA-certified agent, and member of 1st Down Sports. He founded Bowers Law, a Maryland-based litigation firm, and has spent decades building and operating businesses. He also serves on the boards of several organizations and nonprofits. His experience includes business development, entrepreneurship, and professional networking.
Mark Bailey and Jobeth Bowers are available for interviews.
Title: The Athlete Brand Blueprint: Building So Retirement From The Field Isn’t Retirement From Life
Author: Mark Bailey and Jobeth Bowers
Contact: Michael DeLon
Company: Paperback Expert
Email: press@PaperbackExpert.com
Phone Number: (501) 404-8690
About Mark Bailey and Jobeth Bowers: https://1stdownsports.com/about-us
Availability: Amazon.com
Book Preview: https://www.amazon.com/dp/B0HMP52737
Media Contact
Organization: Paperback Expert
Contact Person: Michael DeLon
Website: https://paperbackexpert.com/
Email: Send Email
Contact Number: +15014048690
Country: United States
Release id: 49988
View source version on King Newswire:
Beyond the Game Mark Bailey and Jobeth Bowers’ Newly Released Book is a Personal Branding Blueprint for Athletes
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Atlantic Brief journalist was involved in the writing and production of this article.